Glossary

A faint, translucent design or pattern that is either embedded in paper during the manufacturing process or added digitally to printed materials. Watermarks are used for security or branding purposes and are often visible when held up to light.

An offset printing method where the paper is fed from a continuous roll instead of individual sheets. Web offset printing is used for high-volume print runs and is commonly used for newspaper and magazine production.

An online platform or service that allows users to customize, order, and print materials directly from a website or web-based interface. W2P streamlines the print ordering process, reduces errors, and offers convenience to customers.

The empty or unmarked space between and around design elements. White space helps improve readability, focus attention, and create visual balance in a design.

The process of printing large-scale graphics or designs on materials wider than the standard printing format. Wide format printing is commonly used for signage, banners, posters, vehicle wraps, and trade show displays.

Printed graphics or films applied to windows or glass surfaces for advertising, branding, or privacy purposes. Window graphics can include perforated films that allow visibility from the inside while displaying graphics on the outside.

A type of binding where a double-loop wire is inserted through holes along the edge of a document, securing the pages together. Wire-O binding allows for easy flipping of pages and allows the book to lay flat when open.

The height of lowercase letters, typically excluding ascenders and descenders. X-height is an important typographic consideration for legibility and overall visual harmony.