Soft Signage Printing

Professional dye sublimation fabric printing engineered for exhibitions, retail environments and event display systems.

Powered by our EFI VUTEk FabriVU platform, this capability delivers vibrant colour reproduction, consistent repeat production and scalable trade supply.

  1. What is Soft Signage?

    Soft signage refers to fabric-based display and branding products produced using dye sublimation printing. Unlike rigid signage, soft signage uses lightweight polyester fabrics to create high-impact display systems for exhibitions, retail environments, events and promotional campaigns.

    Common applications include media walls, fabric flags, table covers, barricade barriers and fabric banners.

    Soft signage offers vibrant colour, lightweight portability and a premium presentation finish, making it ideal for both indoor and temporary outdoor display.

  2. How is it produced?

    Soft signage is produced using dye sublimation technology, where specialised inks are heat-transferred into polyester fabric. This process bonds colour directly into the fibres rather than sitting on the surface.

    The result is:

    • Strong colour vibrancy
    • Smooth tonal gradients
    • Soft fabric hand feel
    • Reduced cracking or peeling
    • Excellent repeat consistency

    At CMYKhub, soft signage production is powered by our EFI VUTEk FabriVU dye sublimation platform, ensuring scalable output and reliable trade production.

    Fabric graphics are then finished through cutting, sewing, hemming, eyeleting or frame assembly depending on the application.

  3. Why CMYKhub for Soft Signage?

    CMYKhub’s Soft Signage capability has been developed specifically for trade supply.

    We offer:

    • Consistent colour across repeat orders
    • Controlled in-house finishing
    • Scalable national production
    • Fast turnaround capability
    • Trade-only supply model

    Our streamlined production approach allows resellers to confidently offer fabric display systems without the complexity of managing specialist textile printing internally.
    From single replacement graphics to multi-location campaigns, our Soft Signage division is engineered for reliability and repeat performance.

    Outdoor Use & Lifespan

    Soft signage products are suitable for outdoor display; however, prolonged UV exposure will cause gradual fading over time.

    Under typical outdoor conditions, fabric graphics may maintain appearance for approximately 6–12 months. In harsh or constant exposure environments, fading may become noticeable within 3–6 months.

    As with all dye-sublimated fabric products across the industry, outdoor lifespan will vary depending on UV intensity, heat, wind and weather exposure.

    To extend product lifespan, we recommend removing and storing products indoors when not in use.

  4. Product Care & Maintenance

    Fabric signage is designed for repeat use. Proper care will help maintain appearance and extend usable life.

    Removing Creases

    • Use a garment steamer to remove wrinkles
    • Alternatively, use a warm iron with an ironing cloth between the iron and fabric
    • Do not apply direct high heat to the printed surface

    Cleaning Fabric Graphics

    Before washing, test a small inconspicuous area with mild detergent and cold water.

    Machine Washing (where size permits)
    • Cold water
    • Gentle or permanent press cycle
    • Mild detergent
    • No bleach
    • Air dry or tumble dry on low
    Hand Washing

    For larger graphics:

    • Wash with mild detergent and cold water
    • Rinse thoroughly
    • Allow to air dry completely before storage

    Storage Recommendations

    • Ensure fabric is fully dry before storing
    • Roll loosely rather than fold
    • Store in a cool, dry environment
    • Avoid prolonged compression

    With appropriate care, fabric graphics can be reused across multiple campaigns and events.

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